Friday 22 November 2013

Concept Homes – The next in Real Estate Evolution?

Concept homes have begun a new era in residential apartments in Chennai. Although real estate builders that offer such concept homes constitute a small number today; it is a step in the right direction. The modern customer expects innovative concepts for his home since he intends to maintain a specific lifestyle. The modern customer has better affordability because of the advent of new age industries and lucrative career opportunities they provide. Therefore, the modern customer incessantly looks for innovation, creativity, style and luxury besides the conventional needs of quality and proximity.




Real estate developers in Chennai are gradually recognizing the value proposition of concept homes. One of the renowned builders in the city has recently tied up with Disney India in the design and creation of Disney concept homes. The idea is expected to become a large hit with the population since the cosmopolitan crowd prefers innovative concepts that can better their quality of living. While modern amenities like swimming pool, fitness clubs, sports courts, club houses and play areas continue to be sought for options; the population is also looking for more. This is where concept homes with scope for customization can strike a difference.

Flats for sale in Chennai are an ideal destination to experiment with high quality innovative concepts because the demand for such properties is gradually growing with the city population. Builders need to be cognizant of changing customer preferences and offer choices in order to beat competition and reign supreme.

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